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Glossary of Digital Marketing Terms

Digital Glossary

Term Main definition
Adwords

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. Google Ads is Alphabet Inc's main source of revenue, contributing US$134.8 billion in 2019.

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Synonyms - Google Ads
Bitmap image

An electronic file that represents an image as a grid of dots (pixels) and specifies the color of each specific dot.

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Synonyms - image, photo, bitmap photo, img,
Blog

Blog, short for Weblog (a log account on the web), is an article or personal journal diary about the authors life, thoughts and theories, usually updated on a daily or weekly basis.

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Synonyms - Weblog
Bot

A program which search engines use to index Website pages.

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Synonyms - program, web, web index, page,
Box model

A typical way CSS represents characteristics of the concerning Web pages elements , treating each element as a rectangular box with several global properties.

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Synonyms - Box, model, CSS, representation, style, sheet, element,
Browser sniffing

A technique of identifying the brand and version of a user of the Website's browser by using a script which asks the browser to identify itself.

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Synonyms - browser, identifying, identification, version, web browser, web,
Child element

An element nested within another element.

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Synonyms - element, child, nesting, nested,
CMS

CMS or Content Management System gives management of the website through a online console.

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cPanel

cPanel is a hosting environment platform. The cPanel hosting environment is the industry's most reliable control panel. Giving you ownership to your website, emails and domain management.

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CSS

Cascading Style Sheets (CSS) is used to separate the layout and the look of the HTML code.

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Synonyms - Cascading Style Sheets
Digital Footprint

The digital trail left on the internet of your businesses presence.

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digital persona

The character your business presents as in the digital arena.

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E-Commerce

E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business. E-commerce businesses may also employ some or all of the followings: Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants Providing or participating in online marketplaces, which process third-party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales Business-to-business (B2B) buying and selling; Gathering and using demographic data through web contacts and social media Business-to-business (B2B) electronic data interchange Marketing to prospective and established customers by e-mail or fax (for example, with newsletters) Engaging in retail for launching new products and services Online financial exchanges for currency exchanges or trading purposes.

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Synonyms - Electronic Market,Online Retailing
Favicon

A favicon (; short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. A web designer can create such an icon and upload it to a website (or web page) by several means, and graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page's favicon in the browser's address bar (sometimes in the history as well) and next to the page's name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page's favicon next to the page's title on the tab, and site-specific browsers use the favicon as a desktop icon.

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Synonyms - Favorite Icon
Google My Business

Google My Business offers businesses the chance to list their business and provide insights into the business, such as Google testimonials, business hours, photographs, ect all from a Google search of the name of the business and without the user having to enter your website.

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Synonyms - Google Business,Business on Google